diff --git a/src/modules/module-match.c b/src/modules/module-match.c
index 76f71256c..9b5e76cd7 100644
--- a/src/modules/module-match.c
+++ b/src/modules/module-match.c
@@ -47,7 +47,7 @@
 PA_MODULE_AUTHOR("Lennart Poettering");
 PA_MODULE_DESCRIPTION("Playback stream expression matching module");
 PA_MODULE_VERSION(PACKAGE_VERSION);
-PA_MODULE_LOAD_ONCE(true);
+PA_MODULE_LOAD_ONCE(false);
 PA_MODULE_USAGE("table=<filename> "
                 "key=<property_key>");