diff --git a/src/modules/module-avb/aecp-aem-cmds-resps/cmd-resp-helpers.h b/src/modules/module-avb/aecp-aem-cmds-resps/cmd-resp-helpers.h
index bbae66e9c..ba891238d 100644
--- a/src/modules/module-avb/aecp-aem-cmds-resps/cmd-resp-helpers.h
+++ b/src/modules/module-avb/aecp-aem-cmds-resps/cmd-resp-helpers.h
@@ -14,6 +14,7 @@
 #include <pipewire/log.h>
 
 #include "../aecp.h"
+#include "../aecp-aem.h"
 
 static inline int reply_status(struct aecp *aecp, int status, const void *m, int len)
 {
@@ -50,10 +51,25 @@ static inline int direct_reply_entiy_locked(struct aecp *aecp, int64_t now,
 	return reply_entity_locked(aecp, m, len);
 }
 
+/* IEEE 1722.1-2013 Section 9.2.1.1.7: NOT_IMPLEMENTED reply carries no AEM payload, CDL=12. */
 static inline int reply_not_implemented(struct aecp *aecp, const void *m, int len)
 {
+	struct server *server = aecp->server;
+	uint8_t buf[sizeof(struct avb_ethernet_header) + sizeof(struct avb_packet_aecp_aem)];
+	struct avb_ethernet_header *h = (void *)buf;
+	struct avb_packet_aecp_aem *reply = SPA_PTROFF(h, sizeof(*h), void);
+
 	pw_log_warn("reply not implementing");
-	return reply_status(aecp, AVB_AECP_AEM_STATUS_NOT_IMPLEMENTED, m, len);
+
+	if ((size_t)len < sizeof(buf))
+		return reply_status(aecp, AVB_AECP_AEM_STATUS_NOT_IMPLEMENTED, m, len);
+
+	memcpy(buf, m, sizeof(buf));
+	AVB_PACKET_AECP_SET_MESSAGE_TYPE(&reply->aecp, AVB_AECP_MESSAGE_TYPE_AEM_RESPONSE);
+	AVB_PACKET_AECP_SET_STATUS(&reply->aecp, AVB_AECP_AEM_STATUS_NOT_IMPLEMENTED);
+	AVB_PACKET_SET_LENGTH(&reply->aecp.hdr, AVB_PACKET_CONTROL_DATA_OFFSET);
+
+	return avb_server_send_packet(server, h->src, AVB_TSN_ETH, buf, sizeof(buf));
 }
 
 /** \brief The function is be directly hooked with the cmd_info structure */