diff --git a/src/output.c b/src/output.c
index 29a2d5a0..1139aca2 100644
--- a/src/output.c
+++ b/src/output.c
@@ -606,7 +606,11 @@ handle_new_output(struct wl_listener *listener, void *data)
 
 	if (wlr_output_is_wl(wlr_output)) {
 		char title[64];
-		snprintf(title, sizeof(title), "%s - %s", "labwc", wlr_output->name);
+		if (getenv("LABWC_TITLE")) {
+			snprintf(title, sizeof(title), "%s", getenv("LABWC_TITLE"));
+		} else {
+			snprintf(title, sizeof(title), "%s - %s", "labwc", wlr_output->name);
+		}
 		wlr_wl_output_set_title(wlr_output, title);
 		wlr_wl_output_set_app_id(wlr_output, "labwc");
 	}