diff --git a/docs/labwc-actions.5.scd b/docs/labwc-actions.5.scd
index de1dc00d..7a27e0f5 100644
--- a/docs/labwc-actions.5.scd
+++ b/docs/labwc-actions.5.scd
@@ -145,6 +145,10 @@ Actions are used in menus and keyboard/mouse bindings.
 	This determines whether to cycle through all windows or only windows of the
 	same application as the currently focused window. Default is "all".
 
+	*immediate* [yes|no]
+	This determines whether the switch happens immediately, useful when bound to
+	a key without modifier. Default is "no".
+
 *<action name="Reconfigure" />*
 	Re-load configuration and theme files.
 
diff --git a/src/action.c b/src/action.c
index b2d9d1cf..67c7ffdd 100644
--- a/src/action.c
+++ b/src/action.c
@@ -372,6 +372,10 @@ action_arg_from_xml_node(struct action *action, const char *nodename, const char
 			}
 			goto cleanup;
 		}
+		if (!strcasecmp(argument, "immediate")) {
+			action_arg_add_bool(action, argument, parse_bool(content, false));
+			goto cleanup;
+		}
 		break;
 	case ACTION_TYPE_SHOW_MENU:
 		if (!strcmp(argument, "menu")) {
@@ -1143,7 +1147,7 @@ run_action(struct view *view, struct action *action,
 			cycle_step(dir);
 		} else {
 			cycle_begin(dir, filter);
-			if (!rc.window_switcher.osd.show) {
+			if (action_get_bool(action, "immediate", false)) {
 				cycle_finish(true);
 				if (view && dir == LAB_CYCLE_DIR_FORWARD) {
 					view_move_to_back(view);